Creative Strategist - THG Nutrition | Myprotein - #2185851

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

The Opportunity

We are looking for a highly creative, commercially minded and culturally connected Creative Strategist to join THG Nutrition, working across Myprotein's Brand and Paid Media teams.

Bridging brand building and performance marketing, you will turn consumer insights, cultural trends and commercial objectives into compelling creative strategies that build brand relevance and drive measurable performance across global markets.

You will champion a test-and-learn approach, using audience insights and performance data to continually evolve our creative output, ensuring Myprotein remains distinctive, relevant and effective across every channel.

Key Responsibilities

• Develop creative strategies and campaign concepts that connect brand objectives with commercial goals.
• Translate consumer insights, cultural trends and audience behaviours into engaging creative ideas.
• Partner with Paid Media to develop performance-led creative strategies across Meta, TikTok, YouTube and other paid channels.
• Use performance data and audience insights to understand what drives engagement, attention and conversion.
• Develop creative testing strategies across messaging, hooks, formats and propositions to continually improve performance.
• Identify opportunities to build brand relevance through culture, communities, creators and emerging trends.
• Work closely with Brand, Paid Media, Social, Influencer and wider Creative teams to deliver joined-up creative strategies.
• Develop clear creative briefs and provide strategic direction to internal teams and external partners.
• Balance brand consistency with creative experimentation, innovation and commercial priorities.
  
  

What We're Looking For

• Experience in creative strategy, creative planning, performance creative or integrated marketing.
• Understanding of both brand marketing and paid media, particularly Meta and TikTok.
• A strong creative mindset, balanced with analytical thinking and commercial awareness.
• Experience developing campaign concepts, creative platforms and multi-channel content strategies.
• A good understanding of consumer behaviour, culture, social trends and digital communities.
• Ability to interpret performance data and translate insights into actionable creative recommendations.
• Strong briefing, communication and presentation skills.
• A proactive, curious and collaborative approach, with the ability to thrive in a fast-paced environment.
  
  

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
  
  

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
  
  

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.
  
  

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.
  
  

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.