B2B Marketing Manager - #2179956

B2B Marketing Manager

Manchester | Hybrid | c.£50,000 & EMI share scheme, amazing Northern Quarter offices & Package

Build the marketing function. Shape the brand. Help scale the business.

We’re partnering with a fast-growing Manchester-based advisory and technology business to appoint its first dedicated Marketing Manager.

The company supports organisations through complex technology, AI, digital and business transformation, combining experienced consultancy with an increasingly technology-enabled approach. Having established a strong client base and grown to around £1m turnover, the business is now entering its next stage of development.

This is where you come in.

Rather than inheriting an established marketing function, you’ll have the opportunity to build one. Working directly with the founders and leadership team, you’ll shape the brand, increase market visibility, develop lead generation and create the marketing capability needed to support ambitious growth.

The role

This is a broad, hands-on B2B marketing position spanning strategy and delivery. You’ll:

• Own and develop the overall marketing strategy and plan
• Evolve the brand, positioning and proposition
• Lead a significant website redevelopment
• Build the company's LinkedIn, content and thought-leadership strategy
• Develop case studies, insight pieces, campaigns and sales collateral
• Support lead generation, business development and pipeline growth
• Introduce AI, automation and marketing technology to increase marketing effectiveness
• Help develop the go-to-market strategy for an emerging AI-powered technology/SaaS proposition
• Put the processes, platforms and measures in place to support a significantly larger business

About you

We’re looking for an ambitious B2B marketer who enjoys building rather than simply maintaining.

You’ll ideally bring experience from professional services, consulting, technology, SaaS or another complex B2B environment, together with the ability to move comfortably between strategy and hands-on execution.

You’ll be commercially minded, strong on content and digital marketing, and capable of turning complex propositions into clear, compelling messaging. An interest in AI, automation and emerging marketing technology would be particularly relevant.

Why join?

What makes this opportunity different is the level of ownership.

You’ll have direct access to the founders, freedom to shape the marketing agenda and the opportunity to build a function around you as the company grows. Longer term, there is also the opportunity to help take an emerging technology proposition to market and potentially develop a broader marketing team.

If you’re looking for a Marketing Manager role where you can genuinely point to what you’ve built in two or three years’ time, this could be a particularly exciting next move.