Senior SEO Account Manager - #2178504

Location: This role can be based in either our Manchester, or Burscough (Lancashire) office.

WHO we are…

The vision of House Digital and what we are all about.

House Digital is an award-winning, Prolific North Top 50 Digital Agency. We are a full-service digital marketing and training company, delivering strategic, innovative, and results-driven solutions. We specialise in integrated, multi-channel campaigns and operate heavily in e-commerce. We have a scientific approach to digital marketing, with a huge emphasis on hypothesis testing and learning, to be better able to predict results for our clients. Our strategy is to reduce the risk of spending BIG on digital by making activity and results as predictable, controllable, and accurate as can be.

At House, we think outside the box and take ownership of performance. We call ourselves the architects for our clients' extraordinary growth. We do this by thinking smarter, delivering quicker, and acting more commercially than the competition, and we do it through innovation, insightful action, and long-term partnerships with brands. 

We are unlike the channel-centric agencies that sell on hours and report on sessions and impressions. We know that for extraordinary growth, that is both aggressive and sustainable, we must strengthen internal teams, outsmart the competitor, and strategise for the future digital landscape.  

WHY you’re here…

The core purpose of your job role.

The Senior Account Manager (SEO) is a pivotal role within the SEO team, responsible for the strategic planning, delivery, and performance of organic search campaigns for a portfolio of mid-to-large clients. They will act as a senior consultant and client partner, ensuring delivery excellence while guiding clients through complex SEO challenges to deliver measurable results that contribute to broader business goals.

This role balances hands-on SEO expertise with commercial acumen, line management, and client relationship management. They will work closely with clients, internal teams, and senior stakeholders to ensure account health, performance and long-term growth. They also contribute to business growth through retention, upselling, and support with new business.

WHAT you’re here to do…

The responsibilities, duties & tasks you are expected to deliver when performing your job role.

Account management (50%)

• Own the end-to-end management of SEO campaigns for client accounts, ensuring campaign goals, KPIs and deliverables are met.
• Develop robust SEO strategies based on research, data insights, competitive analysis, and the latest best practices.
• Continuously innovate and incorporate creativity into account strategies and activity, ensuring we are ahead of the game when it comes to industry developments.
• Lead execution across audits, keyword research, site structure optimisation, content strategy, technical SEO, and performance monitoring.
• Regularly audit accounts to identify underperformance or new opportunities and adjust strategy accordingly.
• Produce monthly, quarterly and ad hoc performance reports using tools such as Google Looker Studio, GA4, and Ahrefs.
• Proactively identify and mitigate risks to ensure smooth delivery and long-term campaign success.

Client relationships (25%)

• Build deep, long-lasting partnerships with clients based on trust, value delivery, and shared growth goals.
• Act as the senior SEO contact for each account, supporting senior level stakeholders.
• Translate complex SEO concepts into clear, actionable insights and strategies for non-technical audiences.
• Deliver formal presentations, quarterly business reviews and strategic updates.
• Actively manage scope, timelines, and client expectations, escalating issues when necessary.
• Gauge and report on client satisfaction and escalate any potential client issues ahead of time.

Business development (10%)

• Spot growth opportunities within existing accounts and lead strategic recommendations for expansion (e.g. multi-market SEO, digital PR, site migrations, CRO).
• Contribute SEO insight, forecasting and competitive research to new business pitches.
• Participate in pitch meetings and help convert opportunities into active client relationships.
• Help shape SEO product offerings and service development, bringing client feedback and market insights into planning.

People & culture (15%)

• Line manage and mentor Account Manager(s) and/or Account Executive(s), providing regular feedback, guidance and development opportunities.
• Oversee workload allocation and task prioritisation within the team.
• Have regular 1-to-1 meetings with direct reports to encourage positive engagement.
• Undertake regular performance reviews with your direct reports to maximise their potential.
• Ensure that training and development plans are in place for all members of the team.
• Ensure that all new starters are properly inducted into the team and wider agency.
• Identify and address performance issues within the team, escalating, if appropriate.
• Identify any team resource requirements and actively participate in the recruitment process.
• Raise your internal profile through pro-active knowledge and experience sharing.
• Ensure that own and team member's timesheets are completed accurately and on time.
• Promote a positive, inclusive and collaborative team culture.
• Champion House Digital's values: total transparency, continual improvement, strong team spirit, and prioritising fun.

In addition, you will be expected to undertake any other task, deemed to be reasonable and appropriate to this role, as directed by your line manager.

HOW you will deliver in the job role…

The knowledge and experience you are expected to apply when performing your job role.

• 5+ years of SEO experience, including line management or mentoring, with leadership qualities and team motivation skills.
• Expert-level understanding of all SEO pillars: on-page, off-page, technical, mobile, and international.
• Proficient in using industry-standard SEO tools (e.g. Ahrefs, SEMrush, Screaming Frog) and analytics platforms (GA4, GSC, Looker Studio).
• Strong grasp of how SEO integrates with broader marketing strategies (PPC, content, UX, CRO, CRM).
• Hands-on experience with JavaScript SEO, crawlability, schema markup, and site performance diagnostics.
• Skilled in managing complex SEO projects such as site migrations, international SEO, and multi-language rollouts.
• Confident communicator and presenter, able to influence stakeholders and lead strategic discussions.
• Proven ability to manage senior clients and act as a trusted advisor in performance-led environments.
• Highly organised with strong time management, capable of juggling multiple projects and deadlines.
• Commercially focused, with a track record of growing client accounts and contributing to revenue targets.

The WAY you’re expected to behave and demonstrate the House Digital values…

The behaviours you will need to demonstrate when delivering the WHAT and applying the HOW.

GETTING BETTER EVERY DAY

• You encourage and provide opportunities for continuous learning for your team.
• You drive strong results for our clients by setting clear goals and tracking progress regularly.
• You give actionable, constructive feedback to help team members grow.
• You celebrate both incremental improvements and major successes.
• You stay calm and focused under pressure and foster a growth mindset within the team, where mistakes are seen as learning opportunities.
• You role model continuous improvement by encouraging change and seeking your own development opportunities.

BEING TOTALLY TRANSPARENT

• You foster an environment where transparency is encouraged and rewarded.
• You set clear expectations and provide clear, regular updates on team goals and performance.
• You address issues openly and directly, never leaving uncertainty for the team.
• You encourage team members to share their thoughts and concerns without fear of judgement.
• You make decisions in a transparent way, explaining the reasoning behind them.
• You share both positive and constructive feedback respectfully.

CREATING A FAMILY UNIT

• You build strong, supportive relationships within the team, treating everyone like family.
• You promote a culture of inclusion, where everyone feels trusted, valued and heard.
• You show kindness and empathy towards team members' personal challenges or achievements.
• You encourage teamwork and a "we're in this together" mindset.
• You ensure that team members know they can rely on you to support them in tough times.
• You develop a sense of belonging by prioritise team cohesion and unity.

PRIORITISING FUN

• You create a work environment that encourages fun, creativity and enjoyment.
• You find time to recognise and celebrate both individual and team successes.
• You lead by example, balancing work with moments of fun and lightness.
• You encourage a positive, inclusive atmosphere where humour is welcomed.
• you foster team bonding through regular team-building activities.
• You support team members in finding joy and meaning in their work.

SUCCESS MEASURES…

The results you are expected to deliver and how your performance will be measured.

Client satisfaction

• Consistently high client retention and renewal rates.
• Regular positive feedback from client reviews.
• Evidence of strong, trusted client relationships at a senior level.

Campaign performance

• Consistent delivery against client-specific KPIs: improvements in keyword rankings, organic traffic, and goal completions/conversions.
• Timely delivery of work, audits, reports and strategic documents.
• Quality of SEO strategy and execution, including innovation and adaptability to change.

Commercial impact

• Growth of account revenue through strategic upsells, service extensions or referrals.
• Contribution to new business wins through expert support during pitches or scoping.
• Account profitability - managing scope, hours, and expectations to keep work commercially viable.

People management & culture

• Demonstration of the House Digital values and positive feedback from internal teams and colleagues.
• Successful mentorship and development of AMs.
• Visibility and presence as a senior member of the SEO team.