Sales Manager - #2107359

Manchester Area | Hybrid – Office based in Widnes ideally once per week

Are you an experienced Sales Manager or Business Development Manager looking for a role where you can carve out your own path, while still having the structure and clear goals to know exactly what's expected?

This role would suit someone who thrives on winning new business but also enjoys thinking strategically about how to maximise opportunities. It's not just a 'sell, sell, sell' role. You'll use your experience in B2B sales and product sales to identify the right solutions for customers, recommend alternative products when stock is limited, reduce waste and maximise revenue - growing both the business and your own commission.

You'll inherit a small number of existing customer accounts with genuine growth potential, but the main focus will be developing new business across the foodservice, wholesale, retail and distribution sectors. The sales strategy is yours to shape, giving you the freedom to build something that works.

Once you've established yourself, you'll have the budget and autonomy to recruit, develop and mentor your own sales team, creating the culture and performance standards you want.

The business supplies an extensive range of FMCG products across multiple sectors, giving you plenty of opportunities to open new markets, develop existing customers and build long-term relationships. If you enjoy spotting opportunities and turning conversations into lasting business, you'll have everything you need to succeed.

• Generate new business across wholesale, foodservice, retail and distribution sectors.
• Grow revenue within existing customer accounts through account management, cross-selling and upselling.
• Negotiate pricing while working closely with the Finance team to protect margins.
• Identify opportunities to increase sales of slow-moving stock through alternative product solutions.
• Build and manage your sales pipeline, CRM activity, forecasting and reporting.
• Lead, coach and develop a team of two Sales Executives, with scope to expand the team.
• Work closely with Supply Chain and Operations to ensure customers receive exceptional service and become repeat customers.

• Built a motivated, engaged and high-performing sales team.
• Consistently achieved or exceeded monthly sales targets.
• Increased revenue across existing customer accounts.
• Successfully won new B2B customers.
• Improved sales forecasting accuracy and CRM discipline.
• Enhanced customer retention and satisfaction.
• Made a significant contribution to the company's commercial growth.

• Competitive basic salary.
• Bonus.
• Uncapped commission.
• Car allowance.
• Annual salary reviews.
• 25 days' holiday, increasing to 27 days after three years' service and 30 days after five years' service.
• Option to purchase additional annual leave.
• Medical cash plan and access to mental health support.
• Flexible hours and hybrid working, with an office presence ideally once a week.
• Learning and development with genuine career progression opportunities.
• Yearly company bonus based on business performance.
• Enhanced maternity and paternity pay.
• Generous company sick pay.
• Pension scheme contribution.
• Cycle to Work scheme.
• Regular company social events.

You'll already have experience as a Sales Manager, Business Development Manager, National Account Manager or in a similar B2B sales role, together with:

• Experience managing and developing a small sales team.
• Product sales experience, ideally within FMCG or a similar industry.
• Experience selling into foodservice, wholesale, distribution or retail.
• A proven track record of generating new business while growing existing customer accounts.
• Strong commercial awareness, negotiation skills and relationship-building ability.
• Experience managing CRM systems, sales forecasting and pipeline activity.

This Sales Manager position would suit someone with B2B sales experience who has successfully opened new markets, generated new business, developed customer relationships and managed a small team.

If you're interested in this Sales Manager job in Manchester, click Apply Now.

For more information, please contact Laura at Dovetail Recruitment.