Senior National Account Manager - #1795516
All About Food Ltd

Job Opportunity: Senior National Account Manager
Location: Manchester (M1)
Salary: Competitive + Bonus
About All About Food
This is a great time to join All About Food. We are a rapidly growing FMCG business with a £100M+ turnover and ambitious growth plans. With 25 years’ experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we’re confident you’ll know the brands we market in the UK & Ireland.
Our portfolio of partnerships includes Nando's, Costa Coffee, PizzaExpress, Wagamama, Pret-a-Manger and others.
At the heart of our business is a set of core values that underpin everything we do. We believe we succeed as a team and strive to get better, be better and achieve more together every day. Our team knows we’re in it together—and it always feels like it.
About The Role
We are on the lookout for a Senior National Account Manager to join our dynamic team, working from our newly refurbished modern space in Central Manchester.
What You’ll Be Doing
As a Senior National Account Manager, you’ll play a central role within our Commercial Team.
Your responsibilities will include:
- Owning and managing key customer relationships, ensuring alignment with GSCOP, Competition Law, and Brand Owner Contracts.
- Building and delivering Joint Business Plans (JBPs) and Trading Plans that meet both AAF and customer objectives.
- Leading promotional planning, range reviews, NPD listings, and marketing plans.
- Managing all internal and external account administration, including templates, financial analysis, trade processes, and performance reporting.
- Driving volume forecasting through the S&OP process and managing new line forms.
- Leading the annual budgeting and business planning process in collaboration with your Finance Business Partner.
- Collaborating cross-functionally with stakeholders across Retailer, Brand, Category, Product Development, Procurement, Supply Chain, and Finance.
- Applying a consultative selling approach using insights from category, shopper, and consumer data.
- Representing the business professionally and ensuring legal compliance.
- Continuously reviewing and improving processes and contributing actively to the Sales team culture.
About You
We are looking for a confident, driven individual who thrives in a fast-paced, collaborative environment and has a passion for food and retail.
You’ll bring:
- FMCG, retail, and consumer experience in a commercial function.
- Strong communication, influencing, and leadership skills.
- A team-oriented mindset with the confidence to challenge and lead when needed.
- A track record of initiative, resilience, and delivering results.
- Analytical thinking and attention to detail.
- Curiosity and a willingness to challenge the status quo.
- A commitment to living our values and people principles every day.
What We Offer
We recognise that great people make great businesses, and we are committed to rewarding our team with a competitive and meaningful benefits package which includes:
- Bonus Scheme
- 25 Days Annual Leave + Bank Holidays
- Extra Day Off for Your Birthday
- Option to Buy 5 Extra Days’ Holiday
- Pension Scheme matched up to 8%
- Death in Service (4x salary) & Critical Illness Cover (5x salary)
- Private Bupa Healthcare (covering existing medical conditions)
- VIP Access to Co-op Live Events
- Product Sample Scheme
- ‘Surprise & Delight’ VIP Days (including Royal Ascot & Wimbledon)
- Paid Sabbatical
- Company iPhone & Laptop
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