Strategy Manager - eFinancialCareers - #1674967

Role Purpose

• Promote the Group by creating and implementing marketing strategies that align with the group’s goals and target audiences


• Plan activity to reach target customers, measure success and drive business growth


• Engage with stakeholders and marketing colleagues to oversee the development and execution of cohesive promotional strategies and on-brand collateral


• Promote our products and service excellence by producing authentic and outstanding communications

Key Responsibilities

• Collaboration: Working closely with sales teams, product SMEs, investment specialists and other stakeholders to ensure a cohesive approach to marketing across all channels


• Market Analysis: Analysing market trends and competitor activities to inform marketing decisions


• Integrated Marketing Communications: Execute marketing campaigns across various channels, including events, social media, PR, and advertising.


• Content Creation: Working with the marketing team to produce strategic content, (presentations, brochures, web pages, social media posts, webinars etc) to support marketing initiatives


• Thought Leadership Development: Work with SMEs to create and communicate insightful thought leadership content


• Identifying the most effective channels and marketing tactics to reach each target market


• Performance Tracking: Monitoring and reporting on the performance of marketing campaigns


• Customer Experience: Focusing on delivering personalised and professional marketing campaigns that meet consumer demands and enhance the overall customer experience


• Stakeholder Management: Building and maintaining relationships with key stakeholders within the business including senior management and fund services and investment management SMEs

Essential Experience Required:

• Experience of working in an investment or financial services marketing

Essential Experience:

• Ability to delegate in a fair and firm manner


• Ability to assess the difficulty of tasks and match to skill levels of colleagues


• Listening skills


• Website skills and knowledge


• Ability to coordinate information from different sources


• Experience managing data


• PC literacy and internet skills


• Analytical skills


• Attention to detail


• Ability to prioritise

Beneficial Skills:

• Knowledge of WordPress


• Knowledge of Adobe Creative Cloud