Head of Creative - #2196913

Our client is looking for an exceptional Head of Creative to take ownership of creative strategy, production and performance across their entire client portfolio. This is not simply a creative management role. It's an opportunity to build, lead and shape an entire creative function within a rapidly growing agency.

You'll take ownership of the creative process from initial client diagnosis and strategic thinking through to production, launch, performance analysis and iteration.

Working closely with media buyers, UGC creators, designers, videographers and senior client stakeholders, you'll ensure every creative asset has a clear commercial purpose and contributes to measurable business growth.

You'll have the autonomy to shape the department, build the systems and processes, raise creative standards and put your own stamp on the agency.

They're looking for a builder, not someone who simply maintains what already exists.

Key Responsibilities

1. Creative Strategy & Direction

• Own creative strategy across all client accounts, with Meta paid social as the primary focus.
• Develop a deep understanding of each client's business, objectives, target audience, market position and commercial KPIs.
• Identify opportunities for growth through creative angles, hooks, messaging, formats and offers.
• Stay ahead of emerging creative trends, competitor activity, platform developments and successful advertising strategies.
• Reverse engineer successful campaigns and translate insights into actionable creative strategies.

2. Creative Performance & Analysis

• Regularly analyse creative performance across client accounts.
• Identify winning concepts, underperforming assets and opportunities for improvement.
• Understand the relationship between creative performance and wider commercial metrics, including customer acquisition, average order value, subscriptions and conversion rates.
• Look beyond the advert itself, considering the full funnel, landing pages, user experience and post click journey.
• Build a continuous testing and optimisation process that compounds results over time.

3. Client Strategy & Communication

• Lead creative strategy conversations with C-suite and director-level clients.
• Confidently present creative strategies, performance reviews and recommendations.
• Deliver clear, commercially focused strategy documents and creative presentations.
• Build client confidence through strong communication, accountability and proactive recommendations.
• Challenge clients constructively when necessary and maintain authority as the creative expert.

4. Creative Production & Delivery

• Own the end-to-end creative production process across all client accounts.
• Develop detailed creative briefs that translate strategy into high quality execution.
• Coordinate and direct UGC creators, graphic designers, editors and videographers.
• Manage production workflows and ensure creative assets are delivered efficiently and to a consistently high standard.
• Oversee on-site shoots, video production, static creative and AI assisted content production.
• Ensure the quality of every asset is something the agency is proud to showcase in its portfolio.

5. Leadership & Department Development

• Build and continuously improve the agency's creative systems, processes and delivery infrastructure.
• Raise the standard of creative thinking and execution across the wider team.
• Coach and develop designers, editors, creators and media buyers.
• Establish clear creative workflows that allow the agency to deliver high volumes of quality output.
• Identify operational bottlenecks and implement solutions before they become problems.
• Help shape the future direction, structure and capabilities of the creative department.

What They're Looking For

They're looking for someone who combines exceptional creative judgement with commercial thinking, strategic ability and operational ownership.

You'll ideally have:

• Proven experience in a creative strategy, creative leadership or senior creative role within a performance marketing agency or scaling DTC brand.
• Strong experience developing and executing creative strategies for paid social, particularly Meta.
• A track record of improving creative performance and delivering measurable commercial results.
• Experience managing multiple client accounts and creative production pipelines simultaneously.
• Confidence presenting to senior stakeholders and influencing strategic decisions.
• A strong understanding of paid media, creative testing methodologies and full-funnel marketing.
• Experience briefing and managing designers, editors, UGC creators and videographers.
• A strong understanding of current advertising trends, creative formats, hooks and messaging.
• Practical experience using AI tools to improve creative ideation and production efficiency.
• The ability to build systems, processes and teams rather than simply operate within existing structures.

The Person They're Looking For

Technical ability is important, but personality, attitude and ownership will ultimately determine success in this role.

You'll be someone who:

• Takes ownership: You make things happen rather than waiting to be told what to do.
• Has initiative: You identify opportunities, problems and risks before anyone else does.
• Is commercially competitive: You care about winning, performance and measurable outcomes.
• Takes pride in their work: You want your name associated with exceptional creative output.
• Is constantly improving: You're naturally curious, keep learning and stay ahead of the industry.
• Thrives under pressure: You can manage multiple accounts, competing priorities and high volumes of work without losing focus.
• Is resilient: You welcome constructive criticism, learn from setbacks and maintain momentum.
• Has exceptional attention to detail: You understand that the basics matter, from spelling and branding to video quality and execution.
• Is a builder: You enjoy creating systems, improving processes and shaping something from the ground up.
• Has ambition: You want to grow, achieve and make a meaningful impact.

This is a high-ownership role within an ambitious, fast growing business. It will suit someone who enjoys a challenging build phase and is motivated by the opportunity to create something significant.