Senior Marketing Manager - Brand and Channels - #2194603

Job Title: Senior Marketing Manager, Brand and Channels

Location: Hybrid. Frequent attendance at our Manchester HQ and other sites and schools expected.

Salary: £55,000-£65,000 per annum

Contract: Permanent, full time

UK applicants only – no sponsorship available

About the Role

The Senior Marketing Manager, Brand and Channels is our brand expert within the OFG Group. You will be the brand guardian for the OFG Education, owning OFG's brand guidelines, message house and brand architecture and running OFG Education's owned channels. You are also the Group’s brand expert, supporting our regional marketing teams with our school and local brand positioning and proposition, and the go-to person for any brand related question.

OFG Education tells the Group's story to partners, media, government and local authorities, colleagues, prospective acquisitions and the wider education sector. In our international markets it also sits close to our school brands and supports their reputation with families. This role makes sure that story is clear, consistent and well told, and gives the brand and its owned channels a single owner.

Working closely with the Group PR team, Internal Communications and regional marketing and communications colleagues, the role equips regional teams and newly acquired schools to apply the brand confidently in their local context.

About Us

At OFG Education, we believe every student deserves an education designed around who they are. Through high expectations, deep expertise and truly personalised education, we help students realise their potential and prepare for successful futures.

Building on more than 20 years of experience, we are bringing our approach to more students and communities around the world. Across the UK, Iberia and the Gulf, our schools combine the strength, expertise and high standards of an international education group with the individuality of each school and the communities they serve.

Whatever your role, joining OFG Education means contributing to our shared ambition: empowering every student to success through truly personalised education.

We are proud to be a part of OFG Education who in 2025 were officially certified as a ‘Great Place to Work’ for the sixth year running.

Key Responsibilities

Brand strategy and governance

• Lead Group brand strategy, positioning, architecture and guidelines.
• Ensure consistent brand application across Group, regional and school brands.

Proposition and regional support

• Develop differentiated regional and school propositions.
• Provide brand assets, tools and guidance, including support for newly acquired schools.

Channels and content

• Lead website, social media, events and content strategy.
• Oversee Group editorial planning, publishing and performance.

Stakeholder collaboration

• Align activity with PR, Internal Communications and regional teams.
• Clarify responsibilities, streamline processes and drive brand adoption.

Experience

Essential experience:

• Brand management: Managing multiple brands across different sites and markets.
• Brand strategy: Developing positioning and value propositions using consumer insight and competitor analysis.
• Digital and content strategy: Delivering effective owned-channel, social media and content strategies.
• Brand governance: Creating guidelines, messaging and templates to ensure consistency.
• Stakeholder management: Influencing and engaging central and regional teams.
• Communication: Strong writing, editorial judgement and attention to detail.
• Performance management: Balancing priorities and using data to improve results.

Desirable experience: Brand integration, research and insight, digital asset management, social listening, and working in education or multi-site organisations.

Benefits

• Life Assurance
• Pension scheme with flexible contribution options
• “Your Wellbeing Matters” – mental and physical health support
• Family Growth Support, including enhanced maternity and paternity leave
• Flexible benefits via Vista, including discounts, Cycle to Work, Electric Car Scheme, critical illness cover, and more

We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks.

All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.

We are an Equal Opportunities Employer.

We reserve the right to close the vacancy early if we receive a high volume of suitable applications.

OFG Education is committed to carrying out a fair, thorough and efficient recruitment process in line with Keeping Children Safe in Education. Whilst we aim to keep applicants informed throughout, OFG Education does not accept liability for any loss of earnings or other associated costs incurred by applicants as a result of delays or changes in the compliance process. All stages of the compliance process are subject to necessary safeguarding checks and compliance with statutory requirements, which may affect timescales.