Senior Marketing Manager - Digital Performance - #2194601

Job Title: Senior Marketing Manager, Digital Performance

Location: Hybrid. Frequent attendance at our Manchester HQ and other sites and schools expected.

Salary: £60,000-£70,000 per annum

Contract: Permanent, full time

UK applicants only – no sponsorship available

About the Role

The Senior Marketing Manager, Digital Performance is OFG Education's centre of excellence for digital marketing and experience. The role sets the digital standards our school brands work to, agreed with the regional marketing directors, and works with regional marketing teams and their agencies to deliver them: tracking and data, website experience and conversion, marketing automation, paid media effectiveness, and getting the most out of our central marketing technology platforms (CRM & CMS).

The role defines how our digital parent journeys are built, tracked, measured and improved, from a parent's first interaction through to enrolment and re-enrolment. Just as importantly, it makes sure the part of the journey parents actually experience is clear, streamlined and frictionless. The result is higher enrolment, more satisfied parents and a lower cost of acquiring each new student.

Choosing a school is an expensive, high-consideration decision, made by families over months and many touchpoints, with staff at our schools guiding families at every stage. We are looking for B2C digital experience in this kind of considered, human-to-human journey, rather than high-volume transactional ecommerce.

The role is a mix of strategy and hands-on work, with an initial build period within our new CRM and CMS technology, then moving to governance and optimisation. You’ll work with regional marketing teams and their agencies to agree the standards for our digital journeys, support their planning, coaching them and measuring the results.

About Us

At OFG Education, we believe every student deserves an education designed around who they are. Through high expectations, deep expertise and truly personalised education, we help students realise their potential and prepare for successful futures.

Building on more than 20 years of experience, we are bringing our approach to more students and communities around the world. Across the UK, Iberia and the Gulf, our schools combine the strength, expertise and high standards of an international education group with the individuality of each school and the communities they serve.

Whatever your role, joining OFG Education means contributing to our shared ambition: empowering every student to success through truly personalised education.

We are proud to be a part of OFG Education who in 2025 were officially certified as a ‘Great Place to Work’ for the sixth year running.

Key Responsibilities

• Digital strategy and standards: Develop and maintain Group-wide digital standards across websites, analytics, tracking, paid media, reporting and marketing automation.
• CRM and marketing automation: Lead marketing requirements for CRM implementation, owning automated parent journeys from initial enquiry through to enrolment and re-enrolment.
• Digital performance and paid media: Monitor digital and campaign performance, establish reporting standards, challenge agency effectiveness and drive improved ROI across regions.
• Website experience and conversion: Improve website performance and enquiry conversion through data, user journey analysis and effective management of web agencies and development partners.
• Data, insight and reporting: Work with regional marketing and BI teams to develop dashboards, generate actionable insights and ensure data protection and consent compliance.
• Regional leadership and capability: Work closely with regional marketing teams to share best practice, develop digital capabilities and drive consistent standards and performance.
• Technology and continuous improvement: Lead marketing input into CRM, CMS and technology roadmaps, support new school integrations and identify opportunities to improve digital effectiveness across the Group.

Experience

Essential

• Senior B2C digital marketing experience.
• Multi-site, multi-brand or international marketing.
• Expertise in CRM, marketing automation and martech.
• Strong analytics, tracking and reporting skills.
• Website, CMS and landing page optimisation.
• Paid media strategy across search, social and display.
• Digital agency management.
• Conversion rate optimisation and lead generation.
• Strong stakeholder management and influencing skills.
• Data-led decision-making.

Desirable

• CRM, CMS and martech integration experience.
• Education or relationship-led sector experience.
• International marketing exposure.
• Power BI and dashboarding.
• Data protection and consent management knowledge.

Benefits

• Life Assurance
• Pension scheme with flexible contribution options
• “Your Wellbeing Matters” – mental and physical health support
• Family Growth Support, including enhanced maternity and paternity leave
• Flexible benefits via Vista, including discounts, Cycle to Work, Electric Car Scheme, critical illness cover, and more

We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks.

All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.

We are an Equal Opportunities Employer.

We reserve the right to close the vacancy early if we receive a high volume of suitable applications.

OFG Education is committed to carrying out a fair, thorough and efficient recruitment process in line with Keeping Children Safe in Education. Whilst we aim to keep applicants informed throughout, OFG Education does not accept liability for any loss of earnings or other associated costs incurred by applicants as a result of delays or changes in the compliance process. All stages of the compliance process are subject to necessary safeguarding checks and compliance with statutory requirements, which may affect timescales.