Senior Performance Marketing Executive - #2192608

We're looking for an analytical and proactive Senior Performance Marketing Executive to join our Paid Media and Email & CRM teams at BANC.

You'll predominantly work across Paid Media, supporting client delivery across Google Ads, Meta and LinkedIn, whilst developing your skills across Email & CRM, including HubSpot and Klaviyo, with up to 25% of your time dedicated to this channel.

You'll work alongside our Head of Paid Media and two Paid Media Specialists, initially supporting campaign delivery across a variety of client accounts, before progressing towards greater ownership of selected accounts, including client communication, reporting and contributing to strategy. You'll also work closely with our Email & CRM Manager, with guidance, training and support from experienced team members across both channels.

We're looking for someone with solid Google Ads experience, who can independently manage campaign activity, analyse performance and make recommendations that deliver value for clients.

You don't need experience across every platform. We'll provide training and support to develop your skills across additional channels.

• Campaign delivery: Set up, manage and optimise Google Ads campaigns across different campaign types, whilst supporting activity across Meta and LinkedIn.
• Performance analysis: Use Google Ads, GA4 and reporting dashboards to investigate performance, identify underlying issues and recommend improvements.
• Reporting: Produce client performance reports, communicating results, insights and recommended next steps.
• Client management: Progress towards managing day-to-day activity and communication for selected client accounts, with support from channel managers.
• Strategy and planning: Contribute to campaign planning, budget recommendations and account strategy.
• Email & CRM: Support campaign delivery across HubSpot and Klaviyo, working on allocated client accounts with guidance from the Email & CRM Manager.
• Collaboration and continuous improvement: Work collaboratively across departments, managing deadlines and proactively identifying opportunities to improve performance and ways of working.

• Analytical thinking: Able to investigate performance changes, identify underlying causes and recommend actions supported by data.
• Independent problem-solving: Confident making campaign optimisation decisions and recognising when support or escalation is required.
• Attention to detail: Accurate and thorough when managing campaigns, budgets and reporting.
• Organisation: Able to manage competing priorities and deliver work to agreed deadlines.
• Communication and collaboration: Able to clearly communicate performance and recommendations, and work effectively with colleagues and stakeholders.
• Adaptability: Willing to develop skills across new platforms and take on greater responsibility.

• At least two years' hands-on Google Ads experience, or two years' Paid Media experience including at least one year working directly with Google Ads.
• Experience independently setting up, monitoring and optimising different Google Ads campaign types, including budget management, search query reviews, bidding adjustments and ad copy optimisation.
• Experience using GA4 and reporting dashboards to analyse performance and inform recommendations.
• Experience collaborating with other teams or departments.
• Experience reporting performance and recommendations to senior internal or external stakeholders.

• Experience working within a digital marketing agency.
• Experience across Meta Ads, LinkedIn Ads or other marketing channels.
• Experience using HubSpot, Klaviyo or other Email & CRM platforms.
• Experience managing client accounts or communicating directly with clients.
• Experience using Looker Studio or Power BI.

• Hybrid working, three office days per week.
• Hours: Full-time.
• Employment: Permanent or contract.
• Eligibility: Must have the right to work in the UK. Visa sponsorship is not available.