Senior Brand Manager - #2185471
Michael Page Marketing
This is an exciting opportunity for an experienced Senior Brand Manager to support a well-established consumer brand. The role combines innovation, campaign delivery, commercial analysis and cross-functional project management to drive brand growth and market performance.
Client Details
Our client is a highly respected FMCG organisation with a strong reputation for product quality, innovation and employee development. The business fosters an inclusive culture where collaboration, creativity and ownership are encouraged, providing employees with the opportunity to make a meaningful impact.
Description
As Senior Brand Manager, you will play a key role in delivering brand strategy, supporting innovation projects and driving consumer engagement.
Key responsibilities include:
- Acting as a guardian of brand quality across multiple consumer touchpoints.
- Developing and tracking annual marketing campaigns, ensuring delivery against key performance indicators.
- Leading innovation projects and contributing to the development of a multi-year innovation pipeline.
- Supporting new product launches and managing branded partnerships and licensing opportunities.
- Monitoring brand performance and providing recommendations to maximise growth opportunities.
- Supporting forecasting and budget planning activities.
- Partnering with R&D, packaging, commercial and external stakeholders to deliver successful initiatives.
- Supporting customer-facing teams with compelling launch plans and commercial rationale.
- Managing multiple projects simultaneously while maintaining high standards of execution.
Profile
The successful candidate is likely to demonstrate:
- Previous Brand Management experience within FMCG or a related consumer goods environment.
- Strong commercial awareness and analytical capability.
- Excellent project management skills and the ability to manage multiple priorities.
- Experience delivering innovation and new product development projects.
- Strong stakeholder management and cross-functional collaboration skills.
- Passion for consumer insight, brand building and marketing excellence.
Job Offer
Competitive salary of £70,000 plus an excellent benefits package.
Generous pension contribution and private healthcare provision.
Flexible working, including up to 2 days remote working per week.
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