TikTok Affiliate & UGC Executive - #2173254

TikTok Affiliate & UGC Executive

Location: United Kingdom

Salary: £35,000-£50,000 DOE + Bonus

Our client is a rapidly growing, digital-first consumer brand with a strong e-commerce presence and an expanding international footprint. The business has built significant momentum through its direct-to-consumer channels, retail partnerships and rapidly growing social commerce platforms, with a strong focus on product innovation, customer experience and scalable growth.

The Opportunity

The business is seeking an experienced TikTok Affiliate & UGC Executive to lead the day-to-day development and growth of its TikTok Shop Affiliate and user-generated content programmes.

This is a commercially focused role rather than a traditional social media position. The successful candidate will be responsible for recruiting and activating creators at scale, developing high-performing affiliate partnerships and turning creator-generated content into measurable revenue.

Key Responsibilities

• Own the day-to-day management and growth of the TikTok Shop Affiliate programme, driving revenue, customer acquisition and brand awareness.

• Develop and execute strategies to recruit, activate and retain a high volume of productive affiliates.

• Identify and onboard creators whose audiences, content styles and commercial potential align with the brand.

• Build a scalable affiliate ecosystem that delivers consistent content output and measurable commercial returns.

• Develop and maintain strong, long-term relationships with creators, affiliates and content partners.

• Manage creator outreach, negotiations, onboarding, product seeding, campaign briefs and ongoing communications.

• Coordinate creator activity around product launches, promotional periods, seasonal campaigns and key commercial initiatives.

• Drive the production of authentic, high-quality UGC that supports product discovery, conversion and ongoing sales.

• Identify high-performing creators and develop repeat collaborations to maximise long-term value.

• Monitor affiliate sales, conversion rates, creator productivity, content performance and return on investment.

• Use reporting and performance insights to identify opportunities to improve creator activation, commission structures and campaign effectiveness.

• Evaluate creator performance and reallocate resources towards partnerships that deliver the strongest commercial results.

• Support the development of performance targets, reporting processes and scalable workflows for the affiliate function.

• Stay ahead of emerging TikTok Shop features, creator trends, affiliate strategies and competitor activity.

• Identify opportunities to improve the creator proposition and strengthen the brand's position within social commerce.

• Work closely with leadership and relevant internal teams to align creator activity with product availability, marketing calendars and wider business priorities.

• Establish efficient processes that support the continued growth of the affiliate and UGC function.

Candidate Profile

• Approximately 4-6 years' experience across affiliate marketing, influencer marketing, creator partnerships or social commerce.

• Demonstrable experience managing or scaling TikTok Shop Affiliate programmes.

• A strong understanding of TikTok Shop's commercial ecosystem, including creator recruitment, affiliate commissions, product seeding and sales attribution.

• Experience building and managing creator relationships at scale, with a clear understanding of what drives creator activation and ongoing performance.

• Strong communication, negotiation and relationship management skills.

• Experience within e-commerce, FMCG, health and wellness, beauty or another consumer goods category would be advantageous.

Why Consider This Opportunity?

• Join a fast-growing consumer business with significant ambitions across e-commerce and social commerce.

• Take ownership of a commercially important channel with considerable scope for growth.

• Work closely with senior leadership and have a direct impact on revenue generation.

• Build and scale a creator affiliate network rather than simply maintaining an established programme.

• Operate with autonomy in a fast-paced environment where initiative, commercial thinking and results are valued.

• Help shape the future of the business's TikTok Shop, affiliate and UGC strategy.

BH37726