Regional Marketing Manager - #2171246

Job Title: Regional Marketing Manager

Location: Chotto Matte Manchester

Reports to: Regional Marketing Director/ Global Managing Director

Salary: 60k per annum

Role Overview:

We’re looking for a dynamic and strategic Regional Marketing Manager to take the reins of Chotto Matte’s brand presence in our UK Restaurants in Manchester and Soho London. This is a unique opportunity to drive revenue, lead high-impact campaigns across digital, social, and offline channels, and deliver measurable results-all while shaping the story of one of Manchester’s most exciting new openings and working with our Iconic first opening in Soho London.

Who we are:

Chotto Matte is on a mission to provide the very best of Peruvian and Japanese cuisine to a modern audience in a vibrant and contemporary environment.

We are passionate about people and uncompromising on quality. Chotto Matte prides itself on service and a unique dining experience that continues to delight our customers.

Chotto Matte’s global appeal continues to grow, with extensive expansion plans in the works. Further openings planned include Syndey.

Key Responsibilities

Strategy & Planning

• Develop and implement the local marketing strategy in close collaboration with the General Manager, ensuring all activations align with Chotto Matte’s brand values, business objectives, and revenue targets.
• Plan and execute local activations, events, and key dates (Valentine’s Day, Halloween, NYE, etc.)
• Work closely with the Marketing and Content Manager and Senior Graphic Designer alongside global teams to localise global campaigns, ensuring they resonate with the Manchester and London audience while maintaining brand consistency.

Digital & Social Media

• Manage and grow social media channels (Instagram, LinkedIn, TikTok) with engaging, locally relevant content.
• Monitor and report on digital performance, using insights to optimise campaigns.
• Develop creative briefs and collaborate with photographers, content creators, and designers to plan and execute photoshoots and campaign assets.
• Maintain and update the website, ensuring content, imagery, and promotions are current and aligned with both brand standards and local audience interests.
• Manage newsletter communications, CRM database updates, and copywriting for campaigns to maximise engagement.

Paid Advertising

• Support and execute paid social and search campaigns (Meta, TikTok, Google Ads, LinkedIn).
• Develop strategies for audience targeting, creative testing, and performance analysis.
• Ensure paid and organic campaigns are cohesive and reinforce each other.

PR & Partnerships

• Manage and liaise with PR agency to ensure campaigns align with brand strategy and deliver measurable results.
• Build and maintain relationships with local media, influencers, and brand partners.
• Execute PR initiatives and event marketing to raise brand awareness and strengthen Chotto Matte’s presence in Manchester.
• Identify local brand partnership opportunities and activate collaborations alongside PR initiatives.

Internal Collaboration

• Work closely with GM/Operations and Events teams to align marketing with in-venue experiences and local strategies.
• Collaborate with designers and creative teams to produce campaign assets that are on-brand and locally relevant.
• Ensure all communications and activations are consistent with the Chotto Matte brand while engaging local audiences effectively.

Analytics & Reporting

• Track campaign ROI and KPIs, providing regular reports with actionable insights and recommendations.
• Continuously review and optimise marketing initiatives to maximise impact on revenue and brand presence.

Requirements

• Proven experience in luxury hospitality, lifestyle, or restaurant marketing.
• Strong understanding of digital marketing, social media, and content creation.
• Experience with campaign planning, events, and PR.
• Excellent communication, project management, and organisational skills.
• Creative mindset with the ability to work independently and proactively.
• Knowledge of Manchester’s and London's food & lifestyle scene is a plus.
• Be willing to travel between Manchester and London where required.

What We Offer

• Private healthcare upon successful completion of probationary period.
• Competitive salary.
• Opportunity to lead marketing for a high-profile, dynamic restaurant.
• A fun, collaborative, and creative work environment.
• Career growth and development opportunities across the Chotto Matte brand.