Head Of Marketing - #2168751

Head Of Marketing - Fast-growing fashion brand

Salary - £70k - £80k DOE + Benefits

Location - Manchester

• Birthday off!
• Product discount
• £500 annual giftcard
• Free parking
• Progression growth

Zachary Daniels are partnered with a fast-growing, digitally native womenswear brand known for its elevated aesthetic, trend-led collections, and strong social-first identity. Built around in-house design and a highly engaged online community, the brand has quickly established itself within the contemporary fashion space by blending premium-inspired styling with accessible price points.

The Role:

As Head of Marketing, you'll lead the development and execution of a multi-channel marketing strategy, spanning brand, performance, and customer lifecycle. Working closely with founders and the wider leadership team, the Head of Marketing will play a key role in scaling the business sustainably, balancing creativity with commercial impact.

Key Responsibilities:

• Own and deliver the overall marketing strategy, driving both revenue growth and long-term brand equity

• Lead, manage, and develop a high-performing marketing team, setting clear direction and priorities

• Take full ownership of the marketing budget, ensuring effective allocation and clear ROI accountability

• Drive customer acquisition and retention across all channels including paid social, paid search, SEO, affiliates, and partnerships

• Oversee influencer, creator, and ambassador strategies, ensuring alignment with brand positioning

• Collaborate cross-functionally with Creative, eCommerce, Merchandising, Product, and Leadership teams

• Ensure consistency across tone of voice, brand positioning, and visual identity across all touchpoints

• Identify and unlock new growth opportunities across channels, markets, and audiences

About You:

• 5+ years' experience in marketing, with proven success in a senior leadership role within fashion or DTC eCommerce

• Strong track record of building, leading, and developing high-performing teams

• Highly commercial mindset, with the ability to link marketing activity directly to revenue and growth

• Strong creative instinct, with the ability to originate ideas and think beyond established strategies

• Deep understanding of customer acquisition, retention, and lifecycle marketing

• Highly data-driven, confident using insights to optimise performance and demonstrate ROI

• Experience managing significant marketing budgets with clear accountability for results

• Ability to identify emerging opportunities and scale new channels effectively

Why Apply:

• Join a fast-growing, digitally native fashion brand with strong momentum

• Opportunity to step into a leadership role at a key stage of scale and evolution

• Work closely with founders in a highly collaborative, entrepreneurial environment

• High level of ownership and autonomy-ability to make a real impact quickly

• Be part of a brand where creativity and innovation are genuinely valued

• Play a key role in shaping the next phase of growth across UK and international markets

• Work with a highly engaged customer community and culturally relevant product

• Build and develop a high-performing team within a modern, fast-paced business

BH37095