Head of Demand Generation - #2149953

Greater Manchester (Hybrid | 1 day per week or 1 day per fortnight in office) £80,000 - £100,000 + Bonus + Benefits

We're supporting an established, PE-backed HR technology business on the appointment of a Head of Demand Generation to play a key role in the next phase of its growth journey.

This is a business with a sizeable UK customer base, strong recurring revenue, significant investment and a new executive leadership team focused on accelerating growth. Backed by major private equity investment, they are investing heavily in AI, product innovation and commercial capability, creating a rare opportunity to shape and scale a modern demand generation function within a successful software company.

Reporting directly to the CMO, you'll be responsible for building and executing the demand generation strategy that drives pipeline, revenue growth and customer expansion.

This is not a traditional marketing role focused on activity metrics. The business wants a commercially-minded leader who can demonstrate how marketing directly contributes to:

• Pipeline generation
• Revenue growth
• Customer acquisition
• Cross-sell and upsell opportunities
• Marketing ROI
• Acquisition efficiency

You'll own the strategy across demand generation, ABM, lifecycle marketing and customer expansion, working closely with Sales, Customer Success, Product Marketing and Revenue Operations.

• Own marketing-sourced and marketing-influenced pipeline targets
• Lead demand generation strategy across acquisition and customer growth
• Build and scale ABM and lifecycle marketing programmes
• Drive revenue-focused marketing performance and attribution
• Partner with Sales and Customer Success on revenue growth initiatives
• Lead and develop a growing demand generation function
• Use AI to improve campaign effectiveness, productivity and decision-making
• Oversee marketing technology, automation and reporting frameworks
• Improve conversion rates, acquisition economics and marketing ROI
• Build a data-driven culture where decisions are based on measurable outcomes rather than activity metrics

We're keen to speak with experienced demand generation leaders who can demonstrate:

• Experience leading a Demand Generation, Growth Marketing or Revenue Marketing function within B2B SaaS
• Ownership of pipeline and revenue targets
• A strong track record of delivering measurable commercial growth
• Experience building or scaling demand generation teams and capabilities
• Strong ABM and lifecycle marketing expertise
• Marketing attribution, RevOps and performance measurement experience
• Excellent stakeholder management and alignment with Sales teams
• Experience operating in high-growth, PE-backed or investor-backed environments
• A genuine interest in using AI to improve marketing performance and efficiency

• Join at a pivotal moment in the company's growth journey
• PE-backed business with significant investment and ambitious growth plans
• Major focus on AI innovation and transformation
• Opportunity to shape strategy and build capability rather than maintain the status quo
• High visibility role with direct exposure to senior leadership
• Established, profitable software business with the energy of a scale-up
• Strong culture with exceptional employee retention and long average tenure

If you're a commercially focused demand generation leader who enjoys building functions, influencing revenue and driving meaningful business growth, we'd love to hear from you.