Head of Marketing Analytics - #2128142

£90,000-£110,000 + 10-20% Bonus

Remote (UK) | Initial Onboarding in The North

I'm working with a growing, PE-backed B2B services organisation to hire a Head of Marketing Analytics.

This is a high-impact leadership role focused on helping the business make better commercial decisions through customer insight, segmentation, campaign analytics, and marketing intelligence. The organisation has grown significantly through acquisition and now operates across multiple service lines and international markets, creating a huge opportunity to unlock value from its data assets.

The business generates vast amounts of customer, operational, and service data but is only beginning to fully exploit its potential.

They're looking for someone who can move beyond reporting and help answer questions like:

• Which customers should we target?
• What products or services should we offer them?
• Which segments offer the greatest commercial opportunity?
• How can we improve campaign effectiveness and lead conversion?
• Where are the biggest growth opportunities hidden within the customer base?

This role sits at the centre of commercial decision-making, working closely with Marketing, Sales, Operations, Technology, and Executive stakeholders.

• Develop and lead the marketing intelligence and insight strategy.
• Design customer segmentation and value-based targeting models.
• Deliver actionable customer, market, and campaign insights.
• Improve customer targeting across telemarketing, email, and outbound sales activity.
• Analyse customer behaviour, retention, churn, and commercial opportunities.

• Build data-driven lead generation and campaign targeting frameworks.
• Measure campaign performance and ROI.
• Create reporting frameworks that support commercial decision-making.

• Lead and develop a team of four analysts.
• Mentor and upskill a relatively junior analytics function.
• Introduce more advanced analytics techniques and strategic thinking.
• Drive data literacy and adoption across the business.

You'll manage:

• Campaign Effectiveness Manager
• Campaign Analyst
• Data Analyst
• Supply Chain Analyst

There are plans to continue growing the analytics capability over time.

• Strong background in Marketing Analytics, Customer Analytics, or Commercial Analytics
• Experience designing and delivering data-led campaigns into telemarketing, sales, or lead generation environments.
• Strong SQL skills.
• Strong Power BI / BI reporting experience.
• Experience with segmentation, targeting, customer insight, and campaign optimisation.
• Experience managing stakeholders at senior leadership level.
• Previous team leadership experience.

• B2B environment experience
• Lead generation or telemarketing analytics
• Field sales analytics
• CRM and customer targeting experience
• Experience supporting commercial sales teams

• Opportunity to shape the future analytics strategy of a growing organisation
• Significant autonomy and visibility across the business
• Strong commercial focus with direct influence on revenue generation
• Remote working once onboarded
• PE-backed business with continued growth plans
• Opportunity to build and develop an analytics team

• £90,000-£110,000 salary
• 10-20% bonus
• Fully remote after onboarding
• Extensive benefits package
• Flexible working arrangements
• Career development opportunities

Stage 1: Introductory conversation with leadership

Stage 2: Data assessment and presentation, including:

• Analysis of a sample dataset
• Identification of key insights
• Campaign recommendations
• Targeting strategy
• Presentation back to stakeholders

Stage 3: Final sign-off interview with CTO