Interim Ecommerce Performance Analyst - #2115365

Interim Ecommerce Performance Analyst
Manchester
Hybrid (3 days per week)
Daily rate: c.£500-550 per day

We're working with a large consumer-facing business undergoing significant growth across its digital and ecommerce channels.
The business is looking for an experienced analyst who can turn customer and behavioural data into actionable recommendations that influence product roadmaps, customer experience improvements and commercial decision-making.
Working closely with product, engineering and retail teams, you'll provide insight into customer journeys, identify opportunities to improve conversion and help define how performance is measured across the digital estate.
Key Responsibilities

• Analyse customer journeys, funnels and drop-off points across ecommerce platforms
• Deliver cohort, segmentation and behavioural analysis to support decision-making
• Identify opportunities to improve online conversion and customer experience
• Provide sizing and commercial assessment of new opportunities and initiatives
• Define and maintain consistent KPI and metric frameworks
• Partner with product, engineering and delivery teams to drive data-led prioritisation
• Build insight and reporting that supports strategic and operational decision-making
• Help shape future measurement and analytics capabilities across the organisation

Experience Required:

• Strong experience within a retail or ecommerce environment
• Proven background in digital, product or customer analytics
• Expertise in customer behaviour, conversion and funnel analysis
• Strong understanding of ecommerce performance metrics and trading KPIs
• Advanced experience with Google Analytics (GA4), Contentsquare and GCP
• Experience translating complex data into clear commercial recommendations
• Ability to influence stakeholders through insight and evidence-based decision-making

This is not a reporting role. We're looking for someone who can identify trends, explain customer behaviour and use data to influence strategic decisions that improve performance, customer experience and commercial outcomes.