Head of Paid Digital - #2111388

Digital Waffle


Date: 3 weeks ago
City: Manchester
Salary: £55,000 - £65,000 / year
Contract type: Full time
Work schedule: Full day
Digital Waffle

Head of Paid Digital

Location: Hybrid (3 days per week central Manchester)

Salary: £55,000 - £65,000 + Employers ownership trust and Tax free Bonus!


About the Role

Reporting into senior leadership, you will define and deliver the Paid Digital strategy across the business, ensuring campaigns deliver measurable results and contribute to overall revenue growth.

You'll lead a team of paid media specialists across a range of platforms and act as a senior strategic partner to both internal stakeholders and external clients.


Key Responsibilities

  • Define and execute the Paid Digital strategy aligned with business growth plans
  • Lead, coach and develop a high-performing paid media team
  • Oversee campaign performance across major digital platforms
  • Translate business objectives into scalable, ROI-driven strategies
  • Own departmental performance, forecasting and commercial outcomes
  • Support new business activity including pitches and growth initiatives
  • Implement best-practice processes across campaign delivery and reporting
  • Drive innovation across tools, platforms and emerging channels
  • Collaborate with senior stakeholders across commercial and client-facing teams


About You

  • 7+ years' experience in Paid Digital / Performance Marketing
  • Strong leadership experience within an agency environment
  • Deep expertise across Google Ads, Meta, Bing, TikTok, YouTube
  • Proven commercial acumen, managing budgets and profitability
  • Excellent stakeholder management and communication skills
  • Strategic mindset with a hands-on approach when needed


Benefits

  • Tax-free bonus scheme (Employee Ownership Trust)
  • Flexible and hybrid working
  • Gym membership
  • Regular team socials and events
  • Electric vehicle salary sacrifice scheme
  • Structured learning & development programme
  • Wellbeing support


Culture

You'll be joining a high-growth, collaborative environment where innovation, performance and progression are at the core. This is a business that invests heavily in its people, offering clear career pathways and the opportunity to make a genuine impact.


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