Head of Answer Engine Optimisation (AEO) and Generative Optimisation (GEO) - #2074357

Job Title: Head of Answer Engine Optimisation (AEO) and Generative Optimisation (GEO)

Location: Manchester City Centre

Reports To: Co-Founder

The Role

Key responsibilities

• Create and develop GEO and AEO search strategies for our clients including audits, servicing and product offerings.
• Ensure that solution is appropriate to support our client achieving business goals
• Own and manage client relationships and operate as a partner to them vs a supplier
• Collaborate with the other department leads for vision, quality, and direction.
• Monitor and test new developments (from AI Search to automation and data integration).
• Support new business and thought leadership through AEO insights, case studies, and pitch contributions
• Keep up to date with the latest industry trends, new developments and innovations within the AEO and GEO space.
• Represent Fabric externally (conferences, webinars, publications, industry talks).

 What we are looking for in you

• We want someone who is a self-motivated passionate, diligent and curious to power our clients’ businesses forward.
• Experience in technical delivery and client management of AEO and GEO
• Previously worked agency side, including typically a minimum of 3-5 years; operating at an expert level.
• Extensive experience in the field of SEO/GEO/AEO; breadth of vision gained from extensive hands-on technical implementation including using technology such as Profound, Peec AI, and Semrush (AI Toolkit)
• Demonstrated success in delivery of technical complicated projects into clients across a wide range of industries.
• Drive and determination to deliver excellence for our clients

Our culture

• Curious, passionate and transparent
• Fast pace, exciting with genuine interest in client businesses
• We listen to our teams and embrace change and entrepreneurship

About Fabric

We are a dedicated data, analytics and conversion agency that specialise in helping our clients weave data into the heart of their business.

We focus on data collection, measurement, privacy and activation primarily using the Google Marketing Platform. Data enablement is the practice of empowering your business to understand and harness the power of data and analytics.

We’ve scaled to 25 people in three years and work with some of the UK’s biggest brands including Sweaty Betty, Castore, Warren James and Card Factory.