Senior CRM Executive - #1783992

CAVU

Senior CRM Executive

Manchester / Hybrid

Permanent

What’s the role

?The Senior CRM Executive role at CAVU is a fantastic opportunity to help shape and deliver our CRM marketing strategy across all our brands. Reporting into the CRM Lead and sitting within our central Customer Marketing function, you’ll be responsible for executing timely, relevant, and data-driven campaigns that drive customer engagement, increase retention, and deliver commercial revenue

.
You’ll play a key role in growing our marketing database, expanding our pool of active customers, and maximising customer lifetime value (CLTV) through continuous testing, personalisation, and lifecycle marketing initiatives. From campaign planning and performance analysis to automated journey management and data-led segmentation, this is a brilliant role for someone passionate about CRM, digital marketing, and customer experienc

e.
If you’re results-driven, customer-obsessed, and love getting hands-on with data and campaigns — we’d love to hear from y

ou.
What’s in it for

you?You’ll be joining a collaborative, supportive marketing team with a real focus on customer-led innovation. It’s a chance to take ownership of CRM campaigns across multiple brands, see your work make a tangible commercial impact, and develop your skills in a dynamic, fast-paced environm

ent.
You’ll work cross-functionally with Data Analysts, Digital Product, UX, Content, and Trade Teams — giving you exposure to a wide range of business areas and projects. If you’re ready to take your CRM career to the next level within a business that’s passionate about delivering seamless, rewarding customer experiences — this is your opportu

nity.
Abou

t CAVU
For airports, for partners, for people. We ar

e CAVU.
Formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands — together we drive market-leading passenger spend for airports across th

e world.
From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including Hangar, 1903, and Escape Lounges — our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and

partners.
Our name is taken from the aviation meteorology term ‘Ceiling and Visibility Unlimited’, which designates perfect flying conditions. It’s more than a name — it’s ou

r mindset.
Together, we can reach new heights. Together, w

e are CAV

U.
About YouKnowledge &

• ; ExperienceMinimum 3 years’ experience in a B2C CRM or retention ma
• rketing roleStrong understanding of CRM principles, lifecycle marketing, and personalisa
• tion tacticsProven track record of delivering high-performing CRM campaigns in a fast-paced
• environmentExperience using email marketing plat
• forms (ESPs)Familiarity with data compliance be
• st practicesExperience working cross-functionally in a matrixed or omnichannel

environment
Skills &

• amp; AttitudeStrong analytical and problem-solving skills — comfortable interpreting data to optim
• ise campaignsHigh attention to detail with a commitmen
• t to accuracyEffective time and project management skills, able to handle multip
• le prioritiesExcellent written and verbal communi
• cation skillsCustomer-obsessed, proactive, and r
• esults-drivenA team player with a collaborative mindset and a solutions-focused, posi

tive approach
Preferred but

• not essentialExperience supporting A/B and multivariate test
• ing programmesExperience managing automated life
• cycle journeysA digital-first mindset with awareness of consumer behaviours across device

s and cha

• nnels
  The Perks25 Days Holiday, with the option to buy up to 10 more, plus 4 flexibl
• e bank holidays10%
• Company PensionAnnu
• al Bonus Scheme2 Weeks Wor
• k From AnywhereMed
• iCash Progr
• ammeOn-site GymA host of flexible benefits

& discounts

ED&I at CAVUWe’re an equal opportunities employer and we’re committed to building a diverse, inclusive workplace. We encourage applications from all backgrounds

and experiences.We also understand that some people might only apply when they meet every single requirement. If you’re reading this and don’t tick every box — we still want t

o hear from you.If you need reasonable adjustments for the interview process, please contact us to req

uest assistance.
Are you ready to reach new heights? Ap