Field Marketing Manager – UK & I - #1697062

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

To increase the profile of the UK and Ireland business externally, growing Arcadis’ brand and reputation in the UK & Ireland market. This role requires a strategic thinker who is commercially aware and can produce multi-faceted and integrated marketing campaigns, identify opportunities to build and grow our brand position, and demonstrate clear, measurable ROI.

Reports directly to the UK&I Marketing & Communications Director and has 1-2 marketing line reports. The role has a dotted line with the Marketing Center of Excellence.

Role accountabilities:

• The Marketing Manager is responsible for developing a sector-based marketing strategy (aligned with the global strategy) to grow Arcadis’ share of wallet with key clients, and to boost brand profile across the UK and Ireland.
• Supporting specific, in-country client growth plans, this role will champion account-based marketing and specific sector-based initiatives, working with ABM and sector teams to develop impactful marketing campaigns to drive lead generation and client engagement.
• Collaborating with subject matter experts, this role will oversee the creation of high-quality and engaging regional insights and thought leadership content to support regional commercial and pipeline priorities, and position Arcadis as experts in priority sectors.
• Acting as a custodian of the Brand, this role will take the lead on localising global brand and cross-sector initiatives, tailoring these for the UK & I market and ensuring consistent messaging and branding.
• Working in partnership with the Digital Marketing Center of Excellence, this role will develop buyer personas, journey maps, and customer-centric content strategies for customer-preferred channels.
• Influencing and partnering with stakeholders will be critical for success, and this role will work closely with local Sector, Cabinet and Sales leads; UK & I Marketing and Communications colleagues working in communications and events; as well as global Center of Excellence teams for (sector) Marketing, ABM, Brand, Communications, Digital and Events.
• Data-driven decision-making – this role will regularly monitor, analyse, and report on channel and program performance vs. an established set of KPIs, using insights to inform recommendations and decisions.
  
  

Key Shared Accountabilities:

• Managing the UK & I Marketing budget, working with Operations and Finance, and reporting regularly on spending and forecasts.
• Continuous improvement – Identify and implement opportunities to optimise and streamline Arcadis systems, processes, and tools.
  
  

Qualifications & Experience:

• 10 years of marketing experience
• Marketing qualification/certification
• B2B experience and an understanding of the industry or related industry highly desired
• A true marketeer driven by results, and strong skills in developing campaigns to reach target audiences, creative approaches to solve complex problems.
• Tech-savvy, with proficiency in digital marketing strategy, tools, and social media channels.
• Client-focused and outside-in approach
• Strong focus on data and audience insights
• Managerial experience and strong leadership skills
• A natural collaborator and excellent communicator used to working in a high-energy setting
• Strong networking skills and experience growing and developing solid working relationships at all levels of an organisation
• Ability to work effectively in a fast-paced, cross-functional team environment
• Ability to adjust to shifting priorities and unexpected challenges.
  
  

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. We believe that by working together diverse people with different experiences develop the most innovative ideas. Equality, diversity and inclusion is at the heart of how we improve quality of life and we work closely with our people across six ED&I Workstreams: Age, Disability, Faith, Gender, LGBT+ and Race. A diverse and skilled workforce is essential to our success.