Customer Data Strategy & Insights Consultant - #1660377

Customer Data Strategy & Insights Consultant – Accenture Song

Location: London / Manchester / Newcastle / Edinburgh

Career Level: Consultant (L9)

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index

As a Data & AI team:
The Data and AI revolution is changing everything. It’s everywhere – transforming how we work and play. Join Accenture and help transform leading organisations and communities around the world. Accenture Data and AI is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. The sheer scale of our capabilities and client engagements and the way we collaborate with the ecosystem, operate and deliver value provides an unparalleled opportunity to grow and advance.

As a Customer Data Strategy & Consultant, you will:

• Create Customer Data Strategies: Develop strategies to enable personalized customer experiences across online and offline touchpoints.




• Utilize Data & AI: Identify how Data and AI can solve business problems and drive value.




• Generate Insights: Work with Data Scientists and Analysts to generate insights that define new ways to engage prospects, customers, and consumers.




• Bridge Business and Data Teams: Act as a conduit between business and data teams, translating and guiding in both directions.




• Measure Initiatives: Ensure that every initiative is measurable and that its value is communicated effectively.

We are looking for experience in the following skills:

• Data Direct Marketing and/or Customer Service




• An understanding of Martech and Adtech stacks




• Knowledge of analytical approaches for example; attribution, next best action, propensity modelling, segmentation, forecasting




• Customer and Marketing Data Strategy




• Defining Customer strategies




• Defining, operating and experimenting within Contact Strategies

Set yourself apart:

• Ability blend skills from Data & AI with an understanding of how they will be implemented in the real world to generate business value.




• Mastery of building Data Driven Customer Strategies.




• Proven history working as a data professional in integrated Marketing, Commerce or Customer service teams.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.




• Family-friendly and flexible work policies.




• Attractive pension plan with financial wellbeing support and resources.




• Private healthcare insurance plan and Mental Wellbeing support.




• Employee Assistance Programme, Career Development and Counselling.




• A range of generous Parental Leave offerings.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.