Senior Paid Media Executive - #1656837

Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.

The Role

We’re seeking a Senior Paid Media Executive to join our growing performance team. This is a hands-on role with full ownership of campaign setup and execution across PPC (Google Ads, Bing) and Paid Social (Meta, TikTok, etc.). You’ll be key to driving growth through intelligent media buying, performance optimisation, and sharp creative feedback.

Agency experience is a big plus—we move fast and value people who know how to manage campaigns end-to-end without endless hand-holding. You’ll be working closely with our Head of Performance and Creative teams to test, scale, and refine our paid strategy.

Responsibilities

• Setting up, managing, and optimising campaigns across Google Ads, Meta, and other platforms
• Collaborating on strategy for account structure, testing plans, and scaling tactics
• Monitoring daily performance, identifying trends, and acting quickly to improve results
• Working cross-functionally with Creative to brief ad assets and iterate based on performance
• Reporting on campaign results with insights and next steps.
• Keeping up with platform changes and emerging trends to keep us ahead of the curve
  
  

Skills & Qualities

• Experience in Paid Media (agency or in-house)
• Understanding of performance marketing metrics and attribution
• Proven track record managing significant ad budgets and driving ROAS
• Sharp analytical skills— Excel/Sheets and Looker/GA4
• Comfortable owning campaign setup and optimisation, not just strategy
• Proactive mindset with a test-learn-iterate approach
• Experience across both PPC and Paid Social (Meta/TikTok/Google) is essential
• Previous agency-side experience, or experience managing multiple accounts
• Experience in eCommerce, especially DTC
• Knowledge of creative best practices for performance ads
  
  

What We Offer

• Competitive salary
• Discretionary bonus scheme
• 25 days annual leave (plus bank holidays)
• Modern city centre offices in Manchester
• An opportunity to work with global sporting partners
• Office breakout space with pool tables, dart board and TV’s
• A chance to build a career with a fast paced, high growth brand
• Employee assistance programme
• Generous staff discount